In breaking SEO news this week, Google has confirmed that it will no longer use the Ajax Crawling Scheme from 2018 onwards.
In case you don't know, Ajax is “the method of exchanging data with a server, and updating parts of a web page – without reloading the entire page.”
Google introduced the Ajax Crawling Scheme in 2009 as a way for its bots to crawl dynamically loading websites.
Google assures webmasters that most "AJAX-crawling websites won't see significant changes with this update".
However, there is always a risk that your rankings could shift whenever Google changes their crawling algorithm.
To help you prepare for the death of the Ajax Crawling Scheme, Google has put together a list of recommendations…
Head to dmw.to/ajax to find out exactly how to best protect your Google rankings when the Ajax Crawling Scheme is switched off.
In video marketing news this week, YouTube announced they are beta testing a brand new video format called 'Reels'...
Reels is YouTube’s spin on the popular 'stories' format used by Facebook, Instagram, and Snapchat.
YouTube is hoping the new Reels format will allow creators to express themselves and engage fans without having to create a full-length video.
Here's what you need to know about Reels...
Reels are quick mobile videos that can be up to 30 seconds long.
You can add text, stickers, and filters to the Reels.
All of your Reels will upload to a new Reels tab on your channel.
Unlike 'Stories' on other platforms Reels don't expire, so over time, you can build up your Reels library.
YouTube hasn't yet confirmed how to join the beta, but they have stated that your YouTube channel must have at least 10,000 subscribers.
This week Snapchat CEO Evan Spiegel declared they are are working on reviving their dwindling growth by getting users to spend more time using Snapchat.
To achieve this, Snapchat is "separating the social from the media" to give users more of what they watch the most.
Here's a summary of what the changes are...
The app will be broken down into three sections: left, middle, and right.
When you first open the app, the camera will be in the middle like it was previously.
Swipe left, and you'll get messages and Stories from friends, sorted by who you interact with the most.
Swipe right, and you'll now see content from social media stars and premium publishers, sorted by your past viewing behavior.
To help prevent 'fake news' that has plagued other platforms, content that appears to the right will also go through a human review system.
If your business is advertising on Snapchat, this change could lead to more people watching your ads, as they autoplay between organic Snapchat content…
So if you aren't already advertising on Snapchat, there’s never been a better time to start!