In social media news this week, Facebook has unveiled the new Facebook Creator app!
Facebook says the new app is a “one-stop shop” for all video creators, and it will help you take your content to the next level.
Here’s a quick rundown of some of the features in the new Facebook Creator app...
You can add intros and outros to your live broadcasts, custom live stickers that viewers can use to interact, and graphic frames to keep your branding consistent.
You can connect with your fans via a unified inbox, which combines comments from Facebook and Instagram, and messages from Facebook Messenger.
You can easily access metrics about your Page, videos, and fans, which can help you focus on making videos that will get a high rate of engagement.
To take advantage of the new Facebook Creator app, download it now on your iOS device.
The app isn’t yet available on Android devices but we’ll let you know as soon as it is.
The 2017 holiday season is tipped to be the first time in history that American shoppers spend more money online than in stores!
Deloitte (a financial advisory firm) recently released the results of a survey of American consumer spending trends, and they concluded that 51% of spending would take place ONLINE this holiday season!
Standing out from the crowd of holiday ads is critical if you want a slice of this pie...and videos are a great way to get your business in front of potential customers...
So to help you capitalize on this record spending, the team at Noble Samurai are running a FREE online Webinar next week.
The Webinar will reveal the easiest way to inject new life into your holiday video marketing…
Specifically, you’ll learn the six videos you should create this holiday season AND the step-by-step process to create viral videos with a holiday twist.
There are only a limited number of free spots available, so register now at dmw.to/web15
In SEO news this week, Google has added two new features to the Adwords platform to help you better target holiday shoppers!
The first is called Promotion Extensions.
Promotion Extensions make it easy for you to keep your promotions up to date without the need to create new ads…
For example, if you’re a shoe store, you might use promotion extensions to show a “30% off” promo code on all Black Friday ads.
You can also make these types of seasonal offers more prominent in your ad by selecting one of 12 occasions, like Black Friday or Back-to-school.
The second new feature is Custom Intent Audiences.
Custom intent audiences make it easy for you to reach people who want to buy the specific products you offer, based on data from your campaigns, website and YouTube channel.
For example, if you’re a travel agency offering holiday getaways, Google could automatically create an audience of people shopping for “all-inclusive ski resorts” or “flights to Palm Springs”
Google will then show you reach and performance estimates for each audience, so you can plan your campaign with precision.
To learn more about the new Adwords features, head to dmw.to/Extensions