In a surprise announcement this week, Facebook has revealed you can now order food from the Facebook app!
Here’s how it works…
You can browse nearby restaurants by visiting the Order Food section in the Explore menu.
When you’ve found what you’re looking for, click ‘Start Order’.
Then select which ordering service you’d like to use.
For example, if you have an account with Delivery.com, you can order with your existing login.
If you don’t have an account, you're able to quickly and easily sign-up without leaving the Facebook app.
We predict that this is just the start, and Facebook is going to add more and more e-commerce integrations within the Facebook app.
So even if your business doesn’t sell food, it’s now critical to have a Facebook page and to be listed in the popular e-commerce sites in your niche.
That way you’re in a prime position to capitalize on any future integrations that Facebook launches.
Google recently caused an uproar when it announced that Adwords could automatically spend up to twice your daily budget!
Now before you log in to Adwords and suspend your campaigns, we’re going to explain why we think this is actually a good thing…
In case you don’t know, Adwords is a system that enables businesses to place ads on Google’s search result pages and its extended advertising network.
The critical thing to note about the new change is that your total Adwords spend will not exceed your daily limit multiplied by 30.4 (the average number of days in a month).
AdWords will optimize your spend based on daily fluctuations in traffic, what you've spent on previous days of the month, and other factors.
Your spend may exceed your average daily budget on days that are more likely to drive clicks and conversions.
So the reality is that this new change won’t impact your budget in the long-term, and you’ll just see more significant fluctuations in your daily spending.
Google has made this change to give advertisers like yourself a better return on investment, so there’s never been a better time to start advertising your business through Adwords!
LinkedIn has kicked off a closed beta test of auto-playing video ads for a handful of big advertisers.
The video ads will auto-play on mobiles and will display a "Promoted” label to distinguish them as sponsored content.
In case you’re not familiar with LinkedIn, it is a social media platform used by many professionals as a way to network with peers in similar industries.
It is also often used as a recruitment platform for businesses.
LinkedIn has always been slower to release new features when compared with Facebook, SnapChat, and Instagram.
However, if LinkedIn is preparing to roll video ads out to all users in the near future, it's a good idea to start using video ads to promote your business on other platforms today.
That way as soon as video ads go live on LinkedIn, you'll have your videos ready to go so you can get a jump start on your competition.