Facebook yesterday announced that it is adding a handful of new features to its Spaces app.
In case you don’t know, Spaces is a social app that combines virtual reality (VR) and Facebook to make a place that you and your friends can use to “virtually” hang out.
You can now create VR objects from within Spaces such as a hammer, a slice of pizza, or even playing cards!
You can then use the playing cards to play a VR game of 'snap' with your friends in Spaces.
But one of the most exciting new features is the ability to watch all of your Facebook videos and images from inside the Spaces app.
You and your friends can hang out and watch each other's videos just as you would if you were in the same room.
It's clear that Facebook is massively investing resources into VR.
Back in 2014, Facebook acquired the company behind the Oculus Rift for 2 Billion dollars!
The intersection of VR and video consumption make perfect sense, so this is just the start of what’s to come.
If you use the Spaces app, watch this issue of DMW and let us know what it looks like in the VR world!
This week Bing opened up a new ad campaign type in the US and UK called Dynamic Search Ads, or DSA for short.
DSA is an automatic way of allowing Bing to serve your ads to potential customers without having to manage the specifics of the advertising campaign.
If you're unfamiliar with Bing Ads, they are small text-based ads displayed on the search results page.
Here's a quick rundown of how Bing's DSA system works...
The first step is to enter your daily budget and your website URL.
Bing's crawling algorithm will then crawl your website content and match it to relevant search queries.
The DSA system will dynamically generate your ads for you, including text to specifically target user intent and location.
Bing's algorithm will monitor the ads performance, and automatically make adjustments to improve conversions.
To learn how to set up a DSA campaign for your business, head to dmw.to/DSA
In breaking video marketing news, Android users have spotted YouTube testing auto-playing videos in its mobile app.
When scrolling down the home page of the YouTube mobile app, videos will automatically play with no audio.
Subtitles will display on the video, so it's vital that your video has an accurate transcription when you upload it to YouTube.
To keep users happy, YouTube has allowed the auto-play option to be switched off in the app settings.
YouTube hasn't yet announced if this feature will roll out to all users, but given that Facebook and Instagram both auto-play videos, it's a safe bet that YouTube will soon follow suit.