This week YouTube updated their Studio app to give content creators the power to schedule and publish videos at a later date!
Scheduling means you can now spend just a few minutes loading up a month’s worth of video content into YouTube.
Here’s how easy it is to do…
After you’ve uploaded the video, just select the date and time you’d like your video to go public, and hit save!
More than 500 million hours of videos are watched on YouTube each day, so if you’re serious about growing your business, you must put out regular video content.
And this new scheduling tool makes it SO much easier because you can now publish your video content on autopilot!
In social media news this week, Instagram is rolling out an update that adds face filters to live videos!
Face filters use augmented reality to overlay effects and costumes on top of your face in real-time.
Up until now, face filters have only been available to use in pre-recorded videos on Instagram.
To use face filters in a live video, tap the face icon in the bottom right corner before or during your broadcast.
Then select the filter you’d like to use, and you’ll immediately see your face transformed into something special!
Face filters are an excellent way to add your personality into your live videos, which can help to build a relationship with your audience.
So try out the new face filters in your next live video, and post a screenshot of your favorite filter in the comments...
In breaking SEO news this week, Google announced three new Adwords features to give you more control over your video ads.
In case you don’t know, Adwords enables businesses to place ads on Google’s search result pages and its extended advertising network including YouTube.
Google says the latest updates are to “help you capture the attention of your audience on YouTube”.
Here’s a quick rundown of the three new features...
1. Custom Affinity Audiences
This new feature allows you to show people ads on YouTube based on the kind of searches they do in Google, or based on the kind of places they visit or the apps they like.
2. Director Mix
With this technology you give Google the building blocks of your video ad like different voiceovers, backgrounds and copy, and their system will automatically create versions of your ad to match your different audience segments.
3. Video Ad Sequencing
This feature lets you create an ad experience that unfolds over time.
For example you might start by showing a fifteen second ad, and then follow up with a series of related six-second bumper ads.
For more information on how to use the new Adwords targeting options for your business, head to dmw.to/TargetAds