In breaking SEO news this week, Google has updated their Adsense policy to ban ads that pop-up in another browser window.
AdSense is an advertising placement service by Google. The program is designed for website publishers who want to display advertisements on website pages and earn money when site visitors view or click the ads.
Google ads will not display on any site that is found to be triggering pop-up ads. So this change will have serious implications for website owners who ignore it.
There are two types of 'pop-up' ads that Google is targeting...
The first is ads that pop-up in a new browser window in front of what you're viewing.
The second is ads that 'pop-under' what you're viewing in a new browser window. So you only see the ad when you minimize your browser window.
Google has reminded everyone that publishers are ultimately responsible for ensuring that traffic to their site is compliant with Google policies. So make sure you not only understand the updated policy but that your website is compliant.
After positive tests in Australia and Thailand, Facebook announced this week they'd begin rolling out Messenger ads to all advertisers globally.
The suite of ad products in Messenger will include three distinct ad types:
1. Messenger ads -
These will display in the home tab of Messenger. When people tap on an ad, they will go to the destination chosen during ads creation. This destination can be your website or a Messenger conversation.
2. Click to Messenger ads -
These take full advantage of the personalized nature of messaging by driving people to a conversation after they interact with the ad on Facebook, Instagram or Messenger.
3. Sponsored messages -
These allow businesses to re-engage with people who have started a conversation with them.
It's important to note that Messenger ads aren’t targeted by what people write in messages. Instead, they use the same Facebook targeting used for News Feed ads.
An extraordinary 1.2 Billion people use Messenger every month, which means Messenger ads are an excellent advertising opportunity for your business.
For the last five years running, Psy’s popular K-POP music video “Gangnam Style” has been the most viewed video on YouTube. However this week it was finally beaten!
At the time of writing this, Wiz Khalifa and Charlie Puth's “See You Again” music video hit 2,909,211,696 views on YouTube.
“Gangnam Style” slipped to the number two spot with 'only' 2,897,982,398 views.
If you were to play the “See You Again” video on repeat, it would take you 21,759 agonizing years to reach that number of views!
The top ten videos on YouTube have over 24 BILLION views between them. This enormous number is yet another reminder of how important video content is in today’s world, and why it is so critical to growing your business.
What video are you going to create today to tap into the explosive growth of video?