Here's issue #36 of Digital Marketing Weekly :-)
Each week DMW gives you a quick summary of the biggest and most important news that impacts your business, in the fast moving worlds of Video Marketing, SEO, and Social Media!
This week's stories include:
- Facebook Is Updating The News Feed Algorithm To Hide Low-Quality Content
- YouTube’s Creator Studio Is Getting An Overhaul
- And Google Is Testing A New Design For Mobile Search Results
So get this week's important news by watching the 4-minute video here right now.
Prefer to read instead of watching the video?
Alternatively, if you'd prefer to read a text summary of this week's breaking news (or dive in deeper to any of the items mentioned in the video), we've put together a text version below...
youtu.be
News
Facebook Is Updating The News Feed Algorithm To Hide Low-Quality Content
In Social Media news this week, Facebook is rolling out an update to reduce links to low-quality content in the News Feed.
Facebook says this is to combat suspected spammers who rapidly share links to low-quality content. Technically they can’t ban someone for sharing high volumes of content, but they can hide content from the News Feed that they deem to be low-quality.
Facebook’s research shows that the links the suspected spammers share tend to include low-quality content such as clickbait, sensationalism, and misinformation.
If your business is sharing high-quality content, you won’t have any reason to worry. In fact with low-quality content hidden in the News Feed, your high-quality content will gain more views.
fb.com
YouTube’s Creator Studio Is Getting An Overhaul
YouTube has used the recent VidCon event to announce they’re rebuilding their YouTube Creator Studio app from the ground up. The new app will have a simplified name; YouTube Studio.
YouTube says the reason for the rebuild is to “let you do more in less time”.
The existing YouTube Creator Studio app allows you to organize your channel, manage videos, and interact with fans. The good news is that all of these existing features will be carried over to the new app.
YouTube hasn't revealed all of the features they are planning on adding to the new YouTube Studio app, but they have hinted at a ‘smart inbox’ that will give personalized suggestions for engaging with fans and collaborating with creators.
If you want to be one of the first to get your hands on the new YouTube Studio app, you can register for the beta at www.youtube.com/yt/studio
googleblog.com
Google is Testing a New Design for Mobile Search Results - Search Engine Journal
In breaking SEO news this week, Google has been spotted testing a new design for both paid and organic mobile search results.
Here’s a quick summary of the three main changes:
- The URL has moved to the top of mobile search cards.
- Only 2 paid ads at the top of the results compared to the 4 ads that are usually there.
- And adding more color to organic mobile search cards. The four colored dots aren’t clickable, so perhaps Google will update these in a future test.
It’s unclear yet if Google will be rolling this update out to everyone, but we’ll let you know if and when they do! If you’ve noticed anything else about this new design, we’d love to hear about it in the comments below.
searchenginejournal.com
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Digital Marketing Weekly