In this week’s SEO News, Search Engine Land published their 2017 Periodic Table of SEO Success Factors.
Founder of Search Engine Land, Danny Sullivan, says the goal of this resource is to help publishers focus on the fundamentals needed to achieve success with Search Engine Optimization.
Each factor on the table is given a score from 0 (not important) to 3 (crucial). If a factor has a negative score, it’s deemed to be capable of hurting your website rankings.
Here are three factors that have had the biggest gains in this fourth edition of the table:
1. Site speed:
Fast loading content is something Google is pushing hard for, evidenced by their Accelerated Mobile Pages (AMP) format they’ve been implementing.
2. Mobile friendly:
More than 50% of all searches come via mobile devices, so being mobile friendly is critical.
3. Direct Answers:
Featured snippets are becoming more and more common when a user enters a question into Google, so it’s important your website supports this format.
Interestingly enough site age, search history, author identity, and Google+ social shares have all had significant weight decreases. Quality Content continues to be a strong factor, with it having an importance factor of 3 - the highest available!
If you want to learn ALL of the SEO factors, be sure to check out the full table on SearchEngineLand.com