Mary Meeker’s 2017 Internet Trends Report was released last week, and here are the three most important stats you need to know:
- Internet Ad Spending is predicted to surpass TV ad spending within the next 6 months.
- Mobile traffic now generates more ad revenue than desktop traffic.
- Google and Facebook accounted for 85% of all the digital advertising growth seen in the US in the last year.
So what do these stats mean for your business?
Put simply; more and more people are watching videos online, so companies are diverting their advertising budget away from traditional TV and moving it towards online video.
The online video trend is rapidly growing, with American adults now spending 5.6 hours a day using digital media.
So if you want to find your future customers, it is now critical to post content on the platforms where they are doing the majority of their viewing.
If you haven’t yet started posting video content online, make sure you start now.