In breaking SEO news this week, Bing has announced it is automatically creating interactive bots to help answer questions about restaurants.
For example, if you own a restaurant, a visitor might ask “Do you have outdoor seating?” The bot would automatically use data from Bing Places to formulate an answer and respond. If there’s a question it can’t answer, the bot will refer the user to a phone number.
The bot can also ask business owners additional questions, depending on what information users are seeking. The bot will then use the updated data to improve its responses.
These bots will also soon work with Facebook Messenger and Microsoft’s Cortana AI assistant.
While the bots are currently only available for restaurants, it’s only a matter of time before Bing opens the program up to other types of businesses.
If you own a restaurant and want to get a first-mover advantage with your own Bing Bot, head to the newly launched Business Bot Program. After answering a few simple questions and agreeing to the terms, your bot will be automatically created for you...