In breaking SEO news this week, Google are testing the removal of featured snippets from their SERPS.
Featured Snippets are those boxes of helpful content that appear before all the search results. They often directly answer your search query, without the need to click through and read an actual website..
In fact, savvy search engine marketers spend significant time trying to optimise for featured snippets. Not only does a featured snippet get them to the coveted top spot in the search engine rankings, but their listing would also appear in the regular organic results, allowing them to “double dip” and get twice the visibility!
Here’s what Google had to say about the change: “We’re always experimenting with ways to create the best possible experience for our users but have nothing to announce at this time.”
At the moment this change is something Google is only testing, and although it's not written in stone, it could become permanent down the line.
Did you know that there’s an old, established marketing secret you can apply while creating content, that will make videos you create easier to watch, more engaging and much more memorable? This under-utilized technique makes your videos look more professional, attracts more views and get more shares.
This old marketing strategy is known as “creating a secondary reading path”. By highlighting the most important words on your videos, viewers that are only glancing at your video, will still absorb your videos main message which helps to:
Effortlessly improve viewer engagement.
Increase the overall watch time of your videos.
Reduce the bounce rate on your website.
AND Boost your rankings in the search engines!
We put together a quick video that explains the technique in detail, why it works, and also shows you a 100% automated way to to quickly and easily apply this strategy to your next video.
If you haven’t seen the video, then you can click the link in the description below and discover how to improve your video engagement and rankings today!