The easy SEO tactics of keyword stuffing and automated backlink building no longer work. If you want to remain competitive, you have to know where to focus your efforts...
This week Ryan Shelley of SearchEngineLand.com made 3 predictions for SEO in 2017. Here’s what you need to know:
1) User Experience (UX) is going to play a BIG role
Google is obsessed with user experience, and you should be too!
Search results are becoming more and more personalised for each user. The top results are occupied by engaging content that delivers a great user experience.
Part of delivering a great UX is knowing what users actually do on your website.
Tools like Google Analytics and Google Search Console have more than enough information to help you get started - and they are completely free to use!
Find out what content is appealing most to your users, and create more of that content.
2) Accelerated Mobile Pages (AMP) will be a ranking factor
The Accelerated Mobile Pages Project is an open-source initiative aiming to make websites and ads that are consistently fast, beautiful and high-performing across all devices and distribution platforms.
At the moment AMP isn’t a ranking signal, but it’s only a matter of time before it will be.
You don’t want to wait until AMP is officially a ranking signal because by that time you’ll be too far behind your competition.
We suggest you start building AMP pages for your website now.
3) Artificial Intelligence (AI) will run search
Machine learning is a hot topic at the moment. Companies like Google and Facebook are investing heavily in AI, in an effort to give users exactly what they want.
AI is a good thing for SEO, as it will weed out black-hat techniques, and put more emphasis on high-quality content that delivers genuine value to users.
Based on these latest predictions, the best thing you can do is to focus on creating high-quality content. And also Implement basic on-page SEO, such as keywords in titles, headlines, body text, and image tags.