Last month we reported that many big companies like PepsiCo, Walmart and Starbucks have stopped running ads on YouTube because they were appearing alongside offensive videos.
Top YouTube creators such as PewDiePie have since reported a significant drop in ad revenue. PewDiePie has a staggering 54 million subscribers on YouTube! He’s reported that a recent video generated ⅕ of the revenue he would normally expect to receive!
In response to this, the video platform Twitch is jumping on the opportunity to lure creators away from YouTube...
Twitch is the world's leading video platform and community for gamers. More than 45 million gamers gather every month on Twitch to broadcast, watch videos and chat.
Twitch is now opening up its partner program to a wider user base, in an effort to attract more video creators to its platform. PewDiePie is one of the YouTube creators that has started uploading his video content to Twitch. This in turn is motivating more and more YouTubers to jump ship.
With video creators defecting to other video platforms, YouTube must come up with a solution quickly if they want to remain on top.