Issue 25 21st April 2017

Here's issue #25 of Digital Marketing Weekly :-)

Each week, DMW gives you a quick summary of the biggest and most important news that impacts your business, in the fast moving worlds of Video Marketing, SEO and Social Media!

This week we’ll be revealing:

The Six Secrets of Super-Successful Video Marketing
Why Mark Zuckerberg just signed the Death Warrant for the smartphone
And the Google Chrome Phishing Scam that is almost impossible to detect

So get this week's important news by watching the 5 minute video here right now.

Prefer to read instead of watching the video?

Alternatively, if you'd prefer to read a text summary of this week's breaking news (or dive in deeper to any of the items mentioned in the video), we've put together a text version below...

Video Vault

The 6 Secrets of Super-Successful Video Marketing

It’s no surprise that video is now an essential part of any successful marketing strategy.

business2community.com recently revealed their Top 6 secrets of super-successful video marketing. Here’s the summary...

1. Focus on stories, not sales

The best videos are those that connect with the viewer. You can create value by telling a story. And always build trust with your audience before selling to them.

2. Use the first few seconds wisely

The average viewer’s attention span is just 8.5 seconds. That means you MUST engage your viewer as quickly as possible. Use an eye catching thumbnail to grab the viewer’s attention, and deliver an engaging hook within the first few seconds of the video to keep them watching.

3. Target relevant audiences on Facebook

Facebook allows you to target your audience based on their age, gender, location, language and interests. Use this to your advantage, and only show your video to your specific target audience.

4. Tell your story with and without sounds

It’s important to optimize for both types of playback, as people will watch videos with and without sound at various times in their day. Optimize for sound by using a high quality audio recording, and an engaging music track. Optimize for no sound by using beautiful visuals, text-heavy descriptions and subtitles.

5. Include CTA’s

All of your videos should end with a call to action. This could be to Subscribe to your channel, Follow/Like your Page, Share with your friends, Comment on the video, or Check out other content. It doesn’t always have to be about making a sale.

6. Optimize for search

If you’re not optimizing your video content for search, you could be missing out on a huge numbers of views. More than 3.5 BILLION searches are performed on Google each day!

At a minimum you should:

Include keywords in your video title
Add a description to your video
and Upload a transcript of your video if hosted on YouTube

Be sure to apply these six secrets to your next marketing video ;)

Social Media Spotlight

Mark Zuckerberg just signed the Death Warrant for the smartphone

This week at Facebook’s F8 developer conference in San Jose, CEO Mark Zuckerberg announced they are focusing on turning artificial intelligence, ubiquitous internet connectivity, and also virtual and augmented reality into viable parts of its business over the next decade.

Video will still play a big part in Facebook’s business model, but the expectation is that video will become more interactive as technology moves forward.

Another interesting thing to come from Zuckerberg’s F8 speech is that Facebook are wanting to change the way we consume video content.

Instead of watching videos on our phones and TVs, Zuckerberg sees a future in which video content is projected on the lenses of wearable glasses.

The one thing that was clear from the conference is that video content is going to become more and more important in the future.

Savvy SEO

Google Chrome Phishing Scam that is almost impossible to detect

In breaking news this week, Robert Hackett of Fortune.com revealed a scary new phishing scam that leaves Google Chrome users vulnerable to attack.

Phishing is a scam that involves tricking people into trusting a malicious website by directing them to a malicious link, or into downloading a booby-trapped computer file.

The scariest part about this latest scam is that it can hit even the most experienced internet user!

Fraudsters are able to register domains with characters plucked from various alphabets other than the default Latin script. This makes it almost impossible to differentiate between a Greek “O" from a Cyrillic “O", from a Latin “O".

What this means for you is that if you are concerned about the identity of a website, always check the site's SSL certificate (this is a digital file that cryptographically verifies a site's identity).

Thanks for taking the time to check out this week's issue of Digital Marketing Weekly!

Our aim is to give you a quick summary each week of the big news in the fast moving worlds of Video Marketing, SEO and Social Media. To make sure we continue to do this, we need your help...

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Thanks :-)

P.S. If you missed last week's issue, you can check it out here.

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