Here's issue #24 of Digital Marketing Weekly :-)
Each week, DMW gives you a quick summary of the biggest and most important news that impacts your business, in the fast moving worlds of Video Marketing, SEO and Social Media!
This week we’ll be revealing why:
- YouTube Won't Put Ads On Videos With Fewer Than 10,000 Views
- Twitter Is Expanding Its Video Metrics To Help Marketers
- Google Now Fact Checking Search Results
So get this week's important news by watching the 5 minute video here right now.
Prefer to read instead of watching the video?
Alternatively, if you'd prefer to read a text summary of this week's breaking news (or dive in deeper to any of the items mentioned in the video), we've put together a text version below...
youtube.com
Video Vault
YouTube Won't Put Ads On Videos With Fewer Than 10,000 Views
YouTube have just announced a massive change to the YouTube Partner Program. Ads will no longer be displayed on videos that are uploaded to a YouTube account that has less than 10,000 total video views!
Now before you panic, this isn’t as scary as it sounds. The requirement of 10,000 views is across ALL videos in the YouTube account. Which is MUCH easier to get than 10,000 subscribers!
So why is YouTube making this change?
As we reported last week many big companies like PepsiCo, Walmart and Starbucks have recently stopped running ads because they were appearing alongside videos promoting hate, violence and racism.
YouTube is wanting to earn back the trust of advertisers. They want big companies to be confident their ads will be shown alongside quality content, and this is part of the process.
What does this mean for your business?
It means that now more than ever you should focus on creating quality content that promotes sharing. When you do this you'll be surprised at how quickly you'll clock up 10,000 views. You can then apply for the YouTube Partner Program and start earning ad revenue.
arstechnica.com
Savvy SEO
Google Now Fact Checking Search Results
The impact of ‘fake news’ has been a hot topic this year, with many people arguing that false stories can be used to negatively impact important decisions such as the US election.
Fake news, or hoax news, refers to false information or propaganda published under the guise of being authentic news.
To combat fake news, Google has now rolled out their Fact Check label globally to help us tell the difference between validated and unvalidated news.
When you perform a search on Google that returns an authoritative result containing fact checks for one or more public claims, you will see that information clearly on the search results page. The snippet will display information on the claim, who made the claim, and the fact check of that particular claim.
It’s important to note that Google has acknowledged that the Fact Check label isn’t coming from them. On their official blog, Google Product Manager Justin Kosslyn stated that “These fact checks are not Google’s and are presented so people can make more informed judgements”.
Instead it indicates that the article includes “information fact checked by news publishers and fact-checking organizations”.
Publishers who want to to have their articles tagged with the fact check label need to include some special HTML tags in their webpages. For more details visit http://schema.org/ClaimReview
blog.google
Thanks for taking the time to check out this week's issue of Digital Marketing Weekly!
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P.S. If you missed last week's issue, you can check it out here.
Social Media Spotlight
Twitter Is Expanding Its Video Metrics To Help Marketers
Twitter announced this week that it was adding more companies to its roster of third-party measurement partners.
Specifically, Twitter said they’ll be partnering with Moat and Integral Ad Science, and will expand existing partnerships with Nielsen and comScore.
These partners provide Twitter with data that allows users to compare stats such as video ad viewability and attention metrics across channels.
It’s clear that Twitter wants to help marketers track their video ad performance. They are hoping to gain more credibility as they continue to compete with YouTube and Facebook for ad dollars.
As we’ve mentioned YouTube are fighting their own battle with advertisers due to ads being shown on offensive video content, so this is perfect timing for Twitter to ramp up their advertising credibility.
In light of this announcement, it’s worth considering Twitter as another platform you run your video ads on.
adweek.com