YouTube announced this week that channels with at least 1,000 subscribers can now live-stream from mobile devices!
Previously only channels with 10,000 or more subscribers could live stream from mobiles.
Live-streaming is an amazing way to connect with your audience. It allows you to get instant feedback that you don’t get from traditional video uploads.
If you want to give live-streaming on a mobile a go, here are the new requirements:
- A mobile device running Android 6.0 or iOS 8 and above
- A verified YouTube channel
- No live-stream restrictions from the previous 90 days
- Your YouTube channel must have over 1,000 subscribers
Over the last few weeks many big companies like PepsiCo, Walmart and Starbucks have stopped advertising on YouTube’s digital ad network. The reason for this is because ads were found to be running alongside videos promoting hate, violence and racism.
Initially Google announced they would introduce new controls for digital marketers to better target their ads, but that did little to stop the boycott.
Google have now announced they are ramping up their AI and machine learning in an attempt to stop brand ads appearing next to offensive content on YouTube.
In addition to this, a Google spokesperson told AdNews this week that they will be working with third-party companies accredited by the Media Rating Council to conduct ad verification audits.
So if you’ve stopped advertising on YouTube we recommend you hold off for a few more weeks to see exactly how Google solves this before you resume your ads...