Here's issue #23 of Digital Marketing Weekly :-)
Each week, DMW gives you a quick summary of the biggest and most important news that impacts your business, in the fast moving worlds of Video Marketing, SEO and Social Media!
This week we’ll be revealing:
- YouTube’s Big Change To Mobile Live Streaming
- How Google Is Ramping Up AI To Restore Trust In YouTube
- Facebook’s New Collections Ad Format
- The Fake SEO Plugin Used In WordPress Malware Attacks
So get this week's important news by watching the 5 minute video here right now.
Prefer to read instead of watching the video?
Alternatively, if you'd prefer to read a text summary of this week's breaking news (or dive in deeper to any of the items mentioned in the video), we've put together a text version below...
youtube.com
Video Vault
YouTube’s Big Change To Mobile Live Streaming
YouTube announced this week that channels with at least 1,000 subscribers can now live-stream from mobile devices!
Previously only channels with 10,000 or more subscribers could live stream from mobiles.
Live-streaming is an amazing way to connect with your audience. It allows you to get instant feedback that you don’t get from traditional video uploads.
If you want to give live-streaming on a mobile a go, here are the new requirements:
- A mobile device running Android 6.0 or iOS 8 and above
- A verified YouTube channel
- No live-stream restrictions from the previous 90 days
- Your YouTube channel must have over 1,000 subscribers
Google Ramps Up AI To Restore Trust In YouTube
Over the last few weeks many big companies like PepsiCo, Walmart and Starbucks have stopped advertising on YouTube’s digital ad network. The reason for this is because ads were found to be running alongside videos promoting hate, violence and racism.
Initially Google announced they would introduce new controls for digital marketers to better target their ads, but that did little to stop the boycott.
Google have now announced they are ramping up their AI and machine learning in an attempt to stop brand ads appearing next to offensive content on YouTube.
In addition to this, a Google spokesperson told AdNews this week that they will be working with third-party companies accredited by the Media Rating Council to conduct ad verification audits.
So if you’ve stopped advertising on YouTube we recommend you hold off for a few more weeks to see exactly how Google solves this before you resume your ads...
adnews.com.au
Savvy SEO
Fake SEO Plugin Used In WordPress Malware Attacks
Over 4,000 websites have been infected with malware over the last couple of weeks according to Cyber Security experts at ThreatPost.com
The Malware masquerades itself as an SEO plugin called WP-Base-SEO. Once installed, the malicious code creates a backdoor entrance into the WordPress website. This then gives hackers easy access
Weston Henry, lead security analyst at security firm SiteLock said “They have stolen the code from an existing SEO plugin and tweaked it to appear legitimate. That way, should a WordPress site owner poke around and look for suspicious activity, they might easily overlook it as a legitimate SEO plugin”.
So how can you protect yourself from attacks like this?
- Routinely scan your websites using a malware scan tool
- Keep WordPress, Themes, and Plugins up to date
- Only install updates directly from original sources
- Use strong passwords, and change them on a regular basis
Thanks for taking the time to check out this week's issue of Digital Marketing Weekly!
Our aim is to give you a quick summary each week of the big news in the fast moving worlds of Video Marketing, SEO and Social Media. To make sure we continue to do this, we need your help...
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Thanks :-)
P.S. If you missed last week's issue, you can check it out here.
Social Media Spotlight
Facebook’s New Collections Ad Format
Facebook have announced a new ad format called ‘Collections’.
This new ad format has been designed for retailers to promote their products on mobile devices.
Collections are built around a "primary video" or image. When a user clicks on that video or image, they are taken to an immersive, fast-loading page that can include up to 50 products.
If the user taps a specific product, they are redirected to the product page on the retailer's own website or app where they can complete their purchase.
The new ad format has faster loading than traditional formats, which is great for user experience.
Brands like Tommy Hilfiger have reported a 200% increase on ROI when using the new Collections format!
If you’re an online retailer, it’s definitely worth trying the new Facebook Collections format in your next round of ads...
marketingdive.com