In breaking video news this week, YouTube have announced that they are killing off Annotations on the 2nd of May.
Annotations are those small overlays that sometimes appear during a YouTube video. Many creators use them to add a call to action, or to amend a mistake in the video.
So why is YouTube making this change?
Annotations were never designed to work on mobiles, so currently viewers on mobile devices don’t even see them!
An astonishing 60% of all views are now taking place on mobile devices, so YouTube is optimising for mobile views.
YouTube is pushing video creators to use Cards and End Screens as they’ve been designed to work on mobile devices. End screens allow you to prompt viewers to watch another video, subscribe to your channel, or click out to your approved website.
So what does this mean for you?
If you have current videos with important Annotations, don’t worry! Existing Annotations will remain, but you won't be able to add new ones.
Going forward, make sure you are adding End Screens to all of your videos to encourage viewers to consume more of your content.