SEO Rankings are a constantly moving target. What was working a few months ago may no longer be working, and if you aren’t careful, old school practices may hurt your business.
Forbes.com recently shared their top tips for improving your SEO Rankings in 2017.
Here are ones we think are most important:
1. Switch To HTTP/2
Page Speed plays a large part in Google’s Algorithm, and you’ll see a dramatic speed increase when switching to HTTP/2
2. Focus On User Experience
In 2017 you need to be optimising for User Experience first, and then SEO. Google is rewarding sites with fast load times and a great user experience.
3. Create Meaningful Content
Don’t create keyword stuffed content for the purposes of SEO Rankings.
Do create videos and content that people are searching for.
4. Earn Natural, High-Quality Backlinks
Google has cracked down on spammy backlinks, and instead they are rewarding sites that have backlinks from credible sources.
Create engaging videos and content that is easy for people to share, and you’ll naturally earn quality backlinks to your website.
So be sure to implement these tips to keep your business on Google’s good side in 2017!