500 million people are watching videos on Facebook every single day...
A recent post by business2community.com revealed that people are 64% more likely to buy a product on an online retail website after watching a video about it...
...and according to an Online Publishers Association study, 46% of Internet users who recalled viewing a video advertisement recently took some action after watching the ad.
So it’s clear that video is the key to growing your business in 2017.
But did you know that that an astonishing 20 percent of people who watch videos will close the video within the first 10 seconds?
When a video hits the 30 second mark, one third of the original viewers won’t be watching anymore.
After 60 seconds, a staggering 45 percent of the viewers are gone, and roughly 60 percent disappear by two minutes!
So what’s the magic video length to aim for?
Some studies suggest that 2 minutes is the perfect length, whilst others will argue that a video ad should be no longer than 15 seconds.
The reality is it all depends on the video’s content, purpose, platform, and viewing device.
So the big takeaway is that short videos are most effective when they are long enough to capture the curiosity of the viewer, but short enough to leave them wanting more. This will entice the viewer to take action… which could mean signing up to your mailing list, downloading your free guide, or clicking the link to learn more…
The best thing to do is experiment with various video lengths, and then see which length attracts the most engagement.