Whilst content, and in particular video content, is going to play a huge part in your online marketing in 2017, getting the SEO fundamentals right is still critical to your success.
Here are 4 important tactics you won't want to miss when making your 2017 SEO strategy plan:
Content is one of the most important Google ranking factors.
Content influences a variety of other ranking factors, such as bounce rate and Click Through Rate (CTR). So for best results, make sure your content is both comprehensive and relevant to your audience
Google are still looking for backlinks, and the more you have, the more they consider your content relevant. If your content earns a lot of high-quality backlinks, you hit three important ranking signals: number of backlinks, link authority, and link diversity.
However instead of trying to artificially build backlinks, the key is to create high quality content that gets linked to naturally.
3.Mobile-First User Experience
All of the top 100 most visible domains have mobile-friendly solutions, according to SearchMetrics, which means Mobile optimization is now an extremely important ranking factor!
In fact these days it's not enough to think "mobile-friendly", you should be thinking "mobile-first".
4.Other Technical Factors
Encryption, H1 and H2 Headings are also factors that you should keep an eye on.
Sites with HTTPS encryption will rank better than their HTTP counterparts, and, as of 2017, websites that have not switched to HTTPS are now marked as unsafe in Google Chrome.
There is strong evidence that using H1 and H2 tags on your landing page, will increase your chance of getting a higher rank - it's an easy thing to do, so it's worth it!